During these unprecedented times, many people are likely to be postponing non-essential work around their houses. However, this doesn’t mean that there aren’t jobs which need doing, and homeowners will currently be turning their hands to DIY projects that in normal times they would have hired a tradesperson to do.
Rather than being seen as less work for professionals, this increase in DIY warriors actually provides an opportunity for you to become a go-to source of information and advice. Many people will be picking up tools they’ve never used before and embarking on tasks they’ve only ever seen on reruns of Changing Rooms, so they’ll be looking for any help, tips and advice they can find!
By being the one that’s there to provide them with that information, you can spread your name as a reliable expert in the field and become a trusted contact that people will bear in mind when they need more extensive work done after the lockdown is over. Don’t think of this as giving away tricks of the trade, but as a way to cultivate new business opportunities.
We’ve put together a few ideas on how you can share your knowledge with the wider world:
Twitter: Twitter can not only be used to provide bite-size pieces of flooring info, but if you’re not sure what people need to know then it’s also a great way to ask what help would be most useful. To get your message out there as much as possible, make sure to include hashtags that will enable people to find your advice, including broad terms such as #flooringhelp, #carpetadvice, #floortips as well as terms specific to what you’re talking about, e.g. #underlay, #kitchenfloors, #LVT, etc.
If you’d like to learn more about boosting your social media presence then check out our blog post on it here.
Videos: Most people learning a new skill will try to find a video explaining what they need to do, especially when it’s a hands-on task such as repairing or applying flooring. Luckily, making videos has never been easier and you don’t need a suite of fancy equipment and software to do it. Viewers are used to short videos simply shot on smartphones and care more about the usefulness of the content than whether it’s in high-definition (if you would like to explore editing though, check out free tools such as iMovie, YouTube Studio or editing apps).
Think carefully about what you can say and how you’re going to present it, keep it short, don’t overcomplicate it and explain what you’re doing as though the person listening has no idea about the process. Once it’s ready share it as much as possible, with YouTube, Facebook and Twitter all being great platforms for DIY advice-style videos.
Web content: If you have a website then consider adding advisory blogs or articles. This sort of content will help to drive people directly to your website and you can even use some SEO tricks to encourage more traffic. One easy way to do this is to think about what people will be typing into search engines and then working these phrases into the post with titles like “How do I fit carpets?” or “Best ways to refurbish wood”.
We hope this has given you a few ideas on how you can make the most of the current DIY boom to grow your online presence and encourage prospective clients to get in touch. We’d advise trying a bit of all of the above but it’s also worth thinking about what will work best for you before starting out. For example if you can’t regularly check social media then prioritise videos and your website, or if you don’t have the space on your site for blog posts then push your profile on other online channels.