How tradespeople can update their website during lockdown

If you’ve suddenly found yourself with more time on your hands, now might be the time to invest in the parts of your business that you can never usually find the time for. To help with this, we’ll be pulling together a series of guides, looking at what you can do to help your business once the lockdown is over. We know that personal brand and marketing often fall to the bottom of the priority list when you’ve got job after job lined up. So, if you’ve found yourself unable to work or short on jobs, why not use this time to do those things you’ve been putting off? First up, we’re looking at how you can make some simple changes to improve your website.

Is it clear?
It may seem like a silly question but it’s important to ask, is what you do and where you do it is clear on your website? Often people make the mistake of over-complicating what they do so try and put it in to one sentence and make this the first thing visitors to your site see. It may be worth asking someone else to read your website to see if they understand what you’re offering as an outsider. Ensure all the information you need is on your website, including location and contact details, or people may not know if you’re a relevant contractor and move on to a competitor’s site.

Does it look cluttered?
When it comes to your website, as with most things in life, often, simple is best. Make sure your site isn’t cluttered and has minimal flashing or moving elements. They often don’t show up well on websites (more on this later!) and can turn a customer off from asking for more information or a quote. Simple text and good photography is enough to make sure your site reflects the work you do.

Is it mobile friendly?
Did you know that over half (53%) of website visits are on a mobile? This means it’s crucial that your website looks as good on an iPhone as it does on a laptop. If your website doesn’t load properly on a mobile, chances are you’ll lose a lot of customers. You may need to ask the people that build your website to help make sure its mobile friendly, but most simple WordPress templates are, just check it out on a mobile phone and see if it’s easy to navigate.

Do all your links work?
We know that in your day-to-day job you’ll be very professional, but it’s important that your site is of as high a standard. Make sure any links you have work, including linking to your social media. One broken link could turn off a customer and prevent them from contacting you for a quote.

Do you have case studies?
We all know customers like to see past examples of your work so make sure your website reflects this! Make sure that your best case studies are on your website – with pictures! They don’t need to be too long, a few sentences explaining how you helped your customer achieve their goal will be enough to ensure that anyone visiting your website asks you for more information.

Is it SEO optimised?
SEO and other digital marketing techniques can make a lot of people feel out of their depth but there are simple things you can do to ensure your website is SEO-optimised without the need to hire a professional. In a nutshell, making your website SEO optimised ensures that when people search “carpet fitters Manchester” (or wherever you come from) in Google, your website comes up first.

To help do this, simply make sure any keyword you think your customers will search in Google are written on your website. This could be “flooring fitters Winchester” or “best carpet installation Newcastle”. Making sure these words are included in your website can help make you the first tradesperson potential customers click. Google will also rank you higher if you regularly update your website with blogs and relevant content, so make sure you use this time to create content you can upload at a later date.  Also try and get a link to your website on other sites. This might be trade directories or guest blog posts on other sites – they’ll all ensure you rank higher on Google search.

Don’t have a website?
If you don’t have a website, then don’t worry. There are plenty of other ways you can give yourself a digital presence – such as Facebook. If you work entirely in the domestic sector, then a Facebook page will probably be a better investment for you. It’s free, easy to use and has an audience of millions of people. We’ll be writing another guide on how to make the most of social media soon, so make sure you come back to check it out.

So, there you have it. If you’ve found yourself considering updating your website, why not try incorporating some of the above? And if you do, we’d love to have a look! Send us links to your website on Twitter at @CarpetNFlooring.